1. Post items that don't fit in regular newspaper/share information from other sources. "Cover what you do best and link to the rest."
2. Post items you don't have room for in regular newspaper: "Respondents talked of augmenting coverage that 'would otherwise fall in the cracks,' of pieces that were interesting, but wouldn’t merit space in the paper, or that use elements that 'don’t necessarily fit into' " the established mold.
3. Be more creative than the standard newspaper/website allows. Blogs allow "your creative juices to flow."
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